Know your audience: what do they want to know, how do they want the information presented and what makes them choose one letter over another?
This is what I have gathered buyers want in their letters and flyers from 4H/FFA members.
- Buyers want to know about YOU & your animal (lamb). Buyers don’t just bid on the animals, they bid on you, your work.
- Buyers want pictures! They want pictures of you & your market lamb and pictures of you working with your lamb.
- Make it short and sweet. Buyers don’t want to read a book, but they want to know you put thought and effort into it. My opinion is one page is perfect!
- 1 page neatly written with pictures attached
- 1 page typed with pictures attached or printed on page
- 1 page in flyer format
- Provide ALL the necessary information
- Where is the event being held?
- What day and time?
- How can they get a buyers packet?
- How can they get more information?
More Tips for your Buyers Letter
- DON’T ask for money! Don’t suggest/request any amount. Don’t ask them to buy your animal.
- Thank them for their time and support.
- Pay attention to the details. What does the shirt you’re wearing in that picture say? Did you use slang in your letter? What are you wearing to drop off your letter? NO hats or sunglasses!
- Make it personal. Address your letters specifically and sign each one. Don’t use form letters.
- DON’T state every dry fact about yourself or your animal. Don’t tell them the exact amount of feed and pounds gained… show personality.
Down to the Nitty-Gritty
- Proper business heading
- name of the business
- Introduce yourself
- grade & school name
- years of 4H/FFA & club name
- name of the event
- when and where
- Give information on your project
- animal, breed, sex…
- care and feeding of your animal
- what you’ve learned from your animal
- Give more information about yourself
- what you have accomplished
- what you hope to accomplish
- your future plans
- Invite them to participate (and thank them if they’ve been involved in the past)
- extend another invitation to the auction
- give them all the buyers information
- contact information
- End with thanks and a sincere complementary closing
To sum it up: write a proper letter, make it personal, show a thankful attitude and add pictures.
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